US retailers say Apple has ‘overstepped its bounds’ with iPhone 5C review
Retailers say Apple’s iPhone 5c review of its new flagship phone, unveiled on Wednesday, “oversteps its bounds”.
“The reviews have gone off the rails, and this review of the iPhone 5s is not the way it should be reviewed,” says a statement from Apple’s US Retail Division.
The statement is signed by the US president of the US Retail Commission, Mark Thompson.
“It is a matter of public record that we are reviewing Apple’s review of our products, including the iPhone,” the statement continues.
“Apple’s review, as we have previously stated, was not done in good faith, and does not reflect the high standards of quality and integrity that the Apple brand is built on.”
The statement also says that Apple has “overstayed its bounds” with the review.
“We will continue to review Apple products for any defects in performance, design, materials, or service as necessary to maintain the highest standards of customer service,” the company says.
“While we believe that the iPhone is one of the best-selling products in history, we do not endorse the product, nor the review.”
The US president’s office did not immediately respond to a request for comment.
A previous version of this story had misidentified the US-based US Retail Corporation as US-Based Retail.